Longshore Marine

A bit about us ...

The crew welcomes you to Longshore Marine in Whitianga, the gateway to Mercury Bay. Feel free to call in and ask questions or just look around.

Our shop is conveniently located on the corner of Blacksmith Lane & the Esplanade, overlooking the marina and within easy walking distance to the Ferry, Boat Ramp and Mercury Bay Game Fishing Club. We offer a wide range of products for your fishing and boating needs from rods, reels, tackle, baits, a large chandlery selection, kayak sales and hire giftware and souvenirs.

Whats new ?

We are now receiving some of our new seasons stock:

Shimano Coltsniper lures;

Abu Garcia Veritas Micro Jigging Rods for both spinning and overhead reels;

Aussie Tackle with knotless tying of lines.

Various sizes of Icey-Tek chilly bins

plus some new products to Longshore Marine

Berley Mate Long Life Rapid Berley and Berley Dispenser

A range of Pro Hunter jigs and lures.


Fishing & Chandlery.

Our large shop has everything you need.

Whether you are fishing off the wharf or beach, heading out for snapper along the coast or venturing out past the horizon for the big ones, we have everything you need.

There is a full range of soft bait, frozen bait & tackle for sale, plus every size fishing rod & reel setup.

Look out for our range of chandlery including PFD's, anchors, chain and ropes & chilly bins and much more.